Reformation is an eco-conscious e-commerce brand. I took the brand identity already in place and designed the following to be imagined as the client's unboxing experience.
These cards would be placed inside every package to advise the user of the packaging's biodegradable qualities. However, at the same time it is using a call-to-action for the user to share themselves wearing their new garments.
The clothing tags keep the minimalistic & eco-friendly feel through the "kraft paper" look, while allowing the user to feel good about their purchase
This package repurposes a cheeky saying used by the Reformation brand to get the user excited about their unboxing experience, while still managing to be minimalist and eco-friendly.